The overall objective is to put the right product in front of the right shoppers at the right time.
The object of a planogram is to achieve the best alignment of shelf space with consumer demand and to communicate clearly with the people responsible for shelving the goods. Suppliers may create their own proposed planograms for presentation to buyers. A more technical explanation is given by Mikko Krkkinen who is the Co-Founder and Group CEO at RELEX Solutions, a planogram is the executable visual presentation of the category strategy enabling efficient sales and store operations in. Since planograms are in essence strategic tools, human judgment is needed to create the most profitable product mix. According to the Oxford dictionary it is ‘A diagram or model that indicates the placement of retail products on shelves in order to maximize sales’. Planograms are not usually automatically generated, though. JDA’s Space Planning (formerly Intactix Prospace) is one of the most popular.
#Retail planogram software#
Planograms may be created with software using POS data. POG, schematics, space plan, and space shelf plan). Here are a few approaches to deal with unique retail challenges specific to image processing of store shelves: Lighting and packaging variations. The planogram shows where in the store – in which aisle and on which shelf – each product should go, and how many facings each SKU should have.Īs with many retail terms, “planogram” is also known by other descriptions (i.e. In others, there might simply be black and white boxes with text (either product names or codes) showing facings.Įither way, a planogram provides guidance for shelving products. In some industries – for example, in fashion – a planogram might have detailed drawings showing eye-catching displays. Planograms are schematic diagrams or models that show exactly where retail products should go on store shelves to maximize sales.
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